Mapping Innovation: Building Tools for Insight and Visual Storytelling

Why I took this course I wanted a systems lens on Artificial Intelligence (AI) agents: when to use them, how to scope autonomy, and how to operate them in production under real constraints (cost, latency, reliability, compliance). I needed a repeatable method to go from a business problem → agent design → evaluation → rollout, not just a prompt that works on Friday and fails on Monday. The weekly Chai & AI (tea-and-AI) sessions were the best hook: people from varied backgrounds brought real problems, unpacked buzzwords, and shared concrete patterns—immediately useful for day-to-day work....

No More Data Gatekeepers: How We’re Making Analytics Accessible to Everyone In the modern enterprise, we’re told that data is our most valuable asset. But for many, it remains locked away, accessible only to a select few. The process is all too familiar: a question arises about a campaign, a ticket is filed, and days—or even weeks—later, a report arrives. By then, the opportunity to act may have already passed....

QuickMMM: Making Media Mix Modeling Simple for Marketers In today’s fast-moving marketing world, waiting 5 months and spending $200K+ on traditional Media Mix Modeling (MMM) just doesn’t work. Enter QuickMMM — a fast, approachable tool that gives marketers media insights in hours, not months. Try it now 👉 mmm-turbo-insights.lovable.app 💡 The Problem: Traditional MMM Is Too Slow, Too Expensive Takes too long Costs too much Delivers insights when it’s too late to act 🧠 What is QuickMMM?...

It always starts the same way. A user types: “What’s the best multivitamin for women in their 30s?” “Healthiest soda alternative?” “Best travel insurance for a family trip to Italy?” But they don’t click a search result. They don’t scroll through 10 blue links. They ask ChatGPT, Perplexity, or Gemini, and they get a confident, summarized answer. If your brand isn’t mentioned in that response, you don’t exist in that moment....

It always starts the same way. A campaign wraps, and the team pulls up the performance report. The click-through rate? Above benchmark. CPM? 30% lower than the platform average. There’s a general sense of relief, maybe even celebration. Everyone’s nodding. Job well done. But then someone asks the one question that doesn’t show up on the dashboard: “Did it actually drive anything?” That’s when things get murky. Benchmarks: The Rental Tux That Sort of Fits Benchmarks have become a go-to comfort metric in media analytics....