AI

It always starts the same way. A user types: “What’s the best multivitamin for women in their 30s?” “Healthiest soda alternative?” “Best travel insurance for a family trip to Italy?” But they don’t click a search result. They don’t scroll through 10 blue links. They ask ChatGPT, Perplexity, or Gemini, and they get a confident, summarized answer. If your brand isn’t mentioned in that response, you don’t exist in that moment....

Why Every Media Team Needs an Analytics Agent From dashboards to decisions — AI is now the analyst. 🧠 The “What’s Our Best Channel?” Moment Imagine this: A strategist opens Slack on Monday morning and types: “What’s our best-performing channel in Q2 for CPL under $20?” Seconds later, the reply pops up: 🏆 Top channel: Meta (CPL: $18.67, CTR: 1.3%) ⚠️ TikTok pacing 22% behind plan ✅ Google leads in conversion rate (6....

The Death of Manual Data Analysis? Why AI Won’t Replace You (Yet) Everyone’s talking about how AI is changing analytics. Dashboards whisper insights. ChatGPT writes SQL. Some tools promise “one-click” data stories. So is this the end of manual analysis? Not exactly. In fact, it might be the beginning of something better. What AI Can Do (Really Well) Let’s give it credit. In day-to-day analytics work, LLMs and AI tools are already helpful:...