Analytics

In today’s fast-paced media landscape, interactive dashboards have become essential tools for transforming data into actionable insights, ultimately driving media campaign success. Designing a dashboard that offers real-time updates and meaningful insights can be challenging, but with the right approach, it can significantly enhance decision-making and campaign outcomes. Here are some expert tips to help you create interactive dashboards that truly make an impact. Define Clear Objectives Before diving into the design, it’s crucial to identify the key objectives of your dashboard....

In the realm of digital marketing and media campaigns, establishing a robust data infrastructure is crucial. There’s a common misconception that the role of an analytics team is primarily about cleaning data. However, their real value lies in building a solid data infrastructure using ETL (Extract, Transform, Load) tools like Funnel or Supermetrics, and warehousing this data in solutions such as BigQuery. This foundational work ensures that when client onboarding begins, the process is seamless and efficient, allowing campaigns to go live with accurate and actionable reporting....