Stop Asking for Data You'll Never Use
Stop Asking for Data You’ll Never Use The Real Problem Isn’t the Dashboard. It’s How We Treat Data as a Checklist, Not a Conversation. Analytics teams are constantly asked for everything: “Can you pull media spend, website traffic, sales lift, creative performance, even click text and session duration?” And they deliver. Hours go into cleaning data, joining tables, building charts, uploading decks, and updating dashboards — most of which barely get used....