Building a Strong Data Infrastructure
In the realm of digital marketing and media campaigns, establishing a robust data infrastructure is crucial. There’s a common misconception that the role of an analytics team is primarily about cleaning data. However, their real value lies in building a solid data infrastructure using ETL (Extract, Transform, Load) tools like Funnel or Supermetrics, and warehousing this data in solutions such as BigQuery. This foundational work ensures that when client onboarding begins, the process is seamless and efficient, allowing campaigns to go live with accurate and actionable reporting....