Why Every Media Team Needs an Analytics Agent From dashboards to decisions — AI is now the analyst. 🧠 The “What’s Our Best Channel?” Moment Imagine this: A strategist opens Slack on Monday morning and types: “What’s our best-performing channel in Q2 for CPL under $20?” Seconds later, the reply pops up: 🏆 Top channel: Meta (CPL: $18.67, CTR: 1.3%) ⚠️ TikTok pacing 22% behind plan ✅ Google leads in conversion rate (6....
In today’s fast-paced media landscape, interactive dashboards have become essential tools for transforming data into actionable insights, ultimately driving media campaign success. Designing a dashboard that offers real-time updates and meaningful insights can be challenging, but with the right approach, it can significantly enhance decision-making and campaign outcomes. Here are some expert tips to help you create interactive dashboards that truly make an impact. Define Clear Objectives Before diving into the design, it’s crucial to identify the key objectives of your dashboard....