Media

It always starts the same way. A campaign wraps, and the team pulls up the performance report. The click-through rate? Above benchmark. CPM? 30% lower than the platform average. There’s a general sense of relief, maybe even celebration. Everyone’s nodding. Job well done. But then someone asks the one question that doesn’t show up on the dashboard: “Did it actually drive anything?” That’s when things get murky. Benchmarks: The Rental Tux That Sort of Fits Benchmarks have become a go-to comfort metric in media analytics....

Why Every Media Team Needs a Measurement Playbook (Not Just a Dashboard) If you’ve ever felt lost in the maze of media analytics jargon—MMM, incrementality, geo-testing—you’re not alone. But what if I told you these aren’t just buzzwords; they’re your roadmap to mastering media performance? Let’s dive in and demystify how these analytics tools actually work—and how you can leverage them to move from tactical execution to strategic mastery. Marketing Mix Modeling (MMM): Beyond the Rear-view Mirror MMM might sound like staring at your past data through a foggy window....

Why Every Media Team Needs an Analytics Agent From dashboards to decisions — AI is now the analyst. 🧠 The “What’s Our Best Channel?” Moment Imagine this: A strategist opens Slack on Monday morning and types: “What’s our best-performing channel in Q2 for CPL under $20?” Seconds later, the reply pops up: 🏆 Top channel: Meta (CPL: $18.67, CTR: 1.3%) ⚠️ TikTok pacing 22% behind plan ✅ Google leads in conversion rate (6....

In today’s fast-paced media landscape, interactive dashboards have become essential tools for transforming data into actionable insights, ultimately driving media campaign success. Designing a dashboard that offers real-time updates and meaningful insights can be challenging, but with the right approach, it can significantly enhance decision-making and campaign outcomes. Here are some expert tips to help you create interactive dashboards that truly make an impact. Define Clear Objectives Before diving into the design, it’s crucial to identify the key objectives of your dashboard....