Is Your Website Built for LLMs? Why Analytics Needs to Rethink the Funnel
It always starts the same way. A user types: “What’s the best multivitamin for women in their 30s?” “Healthiest soda alternative?” “Best travel insurance for a family trip to Italy?” But they don’t click a search result. They don’t scroll through 10 blue links. They ask ChatGPT, Perplexity, or Gemini, and they get a confident, summarized answer. If your brand isn’t mentioned in that response, you don’t exist in that moment....